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Soup, Insurance & Digital Transformation – News of the Week 3/3/17

Posted by Anthea Strezze on Mar 3, 2017 6:52:00 AM
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Unsplash_cala-150730_300.jpgIs digital transformation just a fad? A year or two ago, it might have seemed like it, but now established companies from non-tech industries are touting their success in using DX principles to drive business growth for the 21st century. This week’s examples: Campbell Soup and Swiss Re!

That’s all well and good, but how do you make digital transformation work for you? Follow the link below to Shelly Palmer’s thoughtful article on steps both individuals and organizations can take. And if you missed it, check out our own Digital Transformation Road Trip series.

How Campbell Soup is Betting on Digital Transformation, Ecommerce, Science to Grow Sales 

ZDNet | Larry Dignan shares some food for thought from Denise Morrison, CEO of Campbell Soup Co. They’re pursuing a multi-pronged approach to the challenges of the digital age, embracing ecommerce and technology-based personalization and localization to drive a “future of real food through strategic foresight.” Among other things, they're funding a diet-personalization startup called Habit that I'm going to be watching with interest!

Digital Transformation in the Insurance Industry 

ZDNet | Michael Krigsman interviews the CIO for Information at Swiss Re. He shares some of the reasons they are embracing digital transformation, as well as some of the pitfalls – and along the way, you’ll find out what “reinsurance” is. It turns out they need a lot of experts researching all sorts of different subject areas and communicating dynamically with both internal stakeholders and external customers - and digital transformation is key to helping them work together.

Digital Transformation in 7 Brain-Busting Steps 

Advertising Age | Shelly Palmer says “today you are experiencing the slowest rate of technological change you will ever experience for the rest of your life.” It’s a crazy idea, right? But if you look at the technological changes between 1900 and 2000, and compare that to the rate of change from 2000 to today, it’s difficult to argue. He explains why digital transformation is a concern for individuals as well as organizations, and gives us some pointers on how to move ahead.

Have I missed your favorite example of digital transformation? Share it in the comments below!

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Topics: Industry News, digital transformation